So my question is, how do these social media experts make enough money solely by blogging? To live and pay for day-day expenses? while wearing Manolos on their feet, and toting the latest new Chanel?
I decided to take my curiosity to the next level, and research my questions. According to Isabel Wilkinson, a writer for the Fashion Beast, brands have figured out that fashion bloggers have a real influence over people. Apparently street style blogs are so influential, that they can really drive people into purchasing clothes.
|Net-A-Porter favorite blogs|
You can call me a newbie but before research, I never knew how frequently companies did this, or how frequently new and upcoming bloggers mislead their readers into believing that something was a gift from a company (when really they brought it themselves).
So aside from designer bits & bobs that a selection of bloggers may or may not receive fo
r free, I went to a popular blogger website called IndependentFashionBloggers.com and read an article by Ashley Robinson on how to monetize your blog.
From banner ads-text link ads-ad networks-RSS ads, they can be sold individually or through an ad network. There are also affiliate companies like Google affiliates that give you a commission percentage if something from their company is sold through the link on your website. As more companies are utilizing blogs as a means of outreach, they often hire bloggers to create content or review their products in exchange for payment.
While I can’t sit here and say that I have received free gifts from companies, or earned any money from my blog (yet), what I can say is that blogging isn’t my sole goal of income. Instead it’s something I love to do. To write, to style, and to document my day-day life.
It’s a passion, a journey and an insight to my future company :)